Source: Seattle Pinball Museum
Rebrand: Seattle Pinball Museum
This rebrand project is meant to give Seattle Pinball Museum a fresh new look. Based on their original mission statement, I redesigned the logo, typographic choice, color palette, and the mobile site to the interface more user-friendly and attractive.
Duration: 5 weeks
Role: Designer
Tools: Adobe Illustrator, Figma
Skills: Visual Design, Low-fidelity Interaction Design
Design Ethnography
01 Brand Audit
In order to understand the Museum’s current mission and design choice, I browsed their current website. Below is a brief brand audit.
Mission Statement
Provide vintage pinball machines as an interactive display of kinetic art, and dedicate to the preservation of pinball for future generations.
Audiences
Primarily the baby boomers or gamers who appreciate gaming heritage; secondary audience includes family members and children.
Mission Ineffectiveness
Outdated: utilizing bright hues of cyan and red
Inconsistent: website design and interaction flow
02 Logo Redesign
In the new logo, I add in the elements of pinball and flippers, the most representative features of pinball machines. The roundedness of shapes and the typeface match harmoniously.
03 Color Palette
Rhino = Retro
White = Toner
Carnation = Warm Memories and Energy
04 Typeface
Baloo Bhai + Open Sans = Playfulness
Mobile Experience Redesign
Goal: provide an opportunity to interact with the museum remotely
Specific Improvement: interaction flow, as well as the pinball machine purchase experience
Check out the interactive prototype on Figma!