This rebrand project is meant to give Seattle Pinball Museum a fresh new look. Based on their original mission statement, I redesigned the logo, typographic choice, color palette, and the mobile site to the interface more user-friendly and attractive.

Duration: 5 weeks

Role: Designer

Tools: Adobe Illustrator, Figma

Skills: Visual Design, Low-fidelity Interaction Design

01 Brand Audit

In order to understand the Museum’s current mission and design choice, I browsed their current website. Below is a brief brand audit.

Mission Statement

Provide vintage pinball machines as an interactive display of kinetic art, and dedicate to the preservation of pinball for future generations.

Audiences

Primarily the baby boomers or gamers who appreciate gaming heritage; secondary audience includes family members and children.

Mission Ineffectiveness

Outdated: utilizing bright hues of cyan and red

Inconsistent: website design and interaction flow

02 Logo Redesign

In the new logo, I add in the elements of pinball and flippers, the most representative features of pinball machines. The roundedness of shapes and the typeface match harmoniously.

03 Color Palette

Rhino = Retro

White = Toner

Carnation = Warm Memories and Energy

04 Typeface

Baloo Bhai + Open Sans = Playfulness

Mobile Experience Redesign

Goal: provide an opportunity to interact with the museum remotely

Specific Improvement: interaction flow, as well as the pinball machine purchase experience

Check out the interactive prototype on Figma!

Final Brand Book